The Effects Of Advertising On Society s Food Choices

How we can be so manipulated into eating something so terrible, or good for us? People in the world have to make the choice between fast food and healthy eating. Between television commercials, magazines advertisements, and billboards it can be hard to make the right decision. Food advertisements sometime choose women in their ads to attract men. Also, they sometimes show meals with toys to attract children. On the other hand, some ads use contrast in their ads. For example, they choose a skinny man and fat man, because they want to show what the difference is between these bodies and which of them is healthy. The advertisements effectively use logos, ethos, and the emotions to convince the people about their products. In my paper, two advertisements will explain the impact that they have on society’s food choices. My first advertisement is for MacDonald’s. It shows that a boy with an orange long sleeve shirt and bald head playing with a Superman toy, which comes free with children’s meals (happy meal). Also, the picture shows his father with an orange shirt happy with what his child did. The boy leaves his meal and plays with the free toy instead of eating. The main audience for this ad is obviously children. The children who are interested in these toys are going to be interested in telling his/her parents to buy MacDonald’s. The study showed why children want to eat junk food: because the advertising they see while watching TV is effective, cheaper than any other food,Show MoreRelatedMarketing Strategies For Fast Food Outlets1593 Words   |  7 PagesFast food outlets use a wide range of marketing strategies to maximise sales, and is ‘a big part of fast food success’ (Money Instructor). 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